Articles tagged with interview

Building and enhancing relationships via content

Today, content and content marketing are hot topics in the world of communication, but Belgian content agency Cypres has been operating in this field for over 30 years. It has experience working with major national and international brands including a.o. bpost, Brussels Airport, Beaulieu, DEME, Lidl, Thalys, Electrabel and Mobistar.

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The ACC believes in content

Cypres is a member of Custo, the Belgian association for custom content and content marketing agencies. This year CUSTO moved from ThePress to the ACC, the association of Belgian communication agencies. CUSTO´s blog Content Talk discussed this with Johan Vandepoel, CEO of ACC, and Pieter Vereertbrugghen, CUSTO president and managing partner of Cypres.

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Guest speaker Valentina D’Efilippo on the power of infographics

Valentina D’Efilippo is presently giving an interview on visual storytelling in The Content Room. This interview will acquaint you with the multidisciplinary designer and co-author of ‘World History in Infographics’.

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Content expert Gerry McGovern on making the customer king

Having trouble reaching out to customers? Maybe you're not thinking about who's really important in your (business) life. We spoke to content guru Gerry McGovern about putting the customer first.

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‘Creativity is what stands out from the crowd’

This autumn sees publication of the second issue of Sparkle, the magazine that Cypres produces for bpost. ‘Above all, Sparkle has to surprise and inspire,’ says Pascal De Greef, business development mail director at bpost.

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