Articles tagged with article

There is no such thing as the ideal length for an email subject line

‘The shorter the better’ would seem to be the ground rule for subject lines. So does this mean there’s a link between the number of characters in the subject line and the open rate in email marketing? Several studies cast doubt on this theory.

Read more...

How and why personas lead to superior content

Where do the people from your target group live? What are their ambitions? What do they like? What is their opinion on certain issues?

Read more...

18 questions you should ask yourself when evaluating your content

How can you determine whether or not your content is coming across? Evaluate the impact of your content in the blink of an eye with the 18 concrete questions from our practical checklist.

Read more...

5 tips for B2B organisations on Twitter

How do you address a professional audience on Twitter? What do you post and who do you follow? Cypres recently broached the subject with communication manager Jan Steurs and he was kind enough to share his top five tips for tweeting B2B companies.

Read more...

Guide to content audits

Are you thinking about subjecting your content to a thorough analysis? The Content Room put together a guide that explains how to bring your content audit to a successful conclusion.

Read more...

Two preconditions for marketing automation …

What if a robot took care of all your marketing campaigns? Dream, reality or nightmare?

Read more...