Articles tagged with article

Become a trusted authority, not a thought leader

Thought leadership is a familiar concept in content marketing. Companies want to use content to build thought leadership as a strong foundation for their relationship with the public at large. In my opinion this is not necessarily a good idea. Instead of thought leadership I usually advocate aspiring after trusted authority because it is a much more client-oriented approach.

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What can the Punch Powertrain Solar Team teach you about content?

The Punch Powertrain Solar Team is a group of students who are building a solar-powered car. Cypres coached the team, helping them to create a brochure. Here’s what we learned.

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4 types of content audits – which one suits you best?

A content audit sounds like a clever plan, but how does it work? We’ll briefly discuss the purpose of a content audit and then look at 4 audit types to give you an idea of where to start.

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How to find topics that make your content work

Gathering content topics is an indispensable part of your strategy. Which subjects should you use to attract attention and achieve results? That’s the sweet spot you’re aiming for.

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What’s the best solution for you: Instagram or Pinterest?

Instagram and Pinterest are both well-known, fast-growing social media for visual content, but which one is the right marketing tool for you?

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A strong testimonial is more than just a positive response

Finding customers who have something positive to say about your company is usually not that difficult. People even do it without being asked on social media. Nevertheless, a good testimonial is more than just a positive response.

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