Search engine optimisation – SEO for short – will improve your website’s score in search engine results. Your website will have more visitors, which will increase the chance of conversions considerably. If you want to sell more products online, push up registrations to your newsletter, or increase your number of followers on social media, SEO must be part of your content strategy, as illustrated by these figures.
Every brand wants to appear at the top of the Google search results. The time when exuberant use of keywords was enough has (fortunately) passed us by. Nancy Duin explains why Google now finds it more important that you publish strong content.