Research, analytics and measurement

Evaluate your content in 5 steps

If you’ve been doing content marketing, you'll probably want to clearly identify and evaluate its effects. If you do, this blog post is a must-read. Follow these 5 essential steps for a successful and efficient content audit.

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How big data can improve your content strategy

The two leading marketing trends? Big data and content marketing. Combine the two and you’ll have laid the groundwork for a strong strategy.

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No online strategy without SEO, as proven by these figures

Search engine optimisation – SEO for short – will improve your website’s score in search engine results. Your website will have more visitors, which will increase the chance of conversions considerably. If you want to sell more products online, push up registrations to your newsletter, or increase your number of followers on social media, SEO must be part of your content strategy, as illustrated by these figures.

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What do they really want with your data? About online privacy and data protection

We´re connected everywhere and at all times. Both at work and at home we make frequent use of handy technological gadgets, often without truly considering what information we are simply throwing out onto the web. But what does that mean for our privacy?

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Methods for assessing content quality

You’ve defined the quality criteria your content needs to satisfy. It’s now time for you to put your content under the microscope. There are several methods you can use. Find out which method or combination of methods best suits your situation.

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