Content marketing

Where can you find the best PDF browser for your magazine?

You have your print magazine. You are ready to distribute it to your employees or customers. But what if they prefer to read the magazine online? Will you need to invest more in an online version?

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4 ways to generate leads and qualify them through content

Content marketing is one of the most popular ways of generating leads. A staggering 91% of B2B marketers use content to collect details of potential customers. How do you collect leads? And how do you qualify them?

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How big data can improve your content strategy

The two leading marketing trends? Big data and content marketing. Combine the two and you’ll have laid the groundwork for a strong strategy.

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There is no such thing as the ideal length for an email subject line

‘The shorter the better’ would seem to be the ground rule for subject lines. So does this mean there’s a link between the number of characters in the subject line and the open rate in email marketing? Several studies cast doubt on this theory.

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Building and enhancing relationships via content

Today, content and content marketing are hot topics in the world of communication, but Belgian content agency Cypres has been operating in this field for over 30 years. It has experience working with major national and international brands including a.o. bpost, Brussels Airport, Beaulieu, DEME, Lidl, Thalys, Electrabel and Mobistar.

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