Content management & governance
You have your print magazine. You are ready to distribute it to your employees or customers. But what if they prefer to read the magazine online? Will you need to invest more in an online version?
If you’ve been doing content marketing, you'll probably want to clearly identify and evaluate its effects. If you do, this blog post is a must-read. Follow these 5 essential steps for a successful and efficient content audit.
How can you determine whether or not your content is coming across? Evaluate the impact of your content in the blink of an eye with the 18 concrete questions from our practical checklist.
The Content Room has published a guide to content governance. You need content governance to make your content strategy work. It is about assigning roles and responsibilities, and defining and documenting work processes.
Having trouble reaching out to customers? Maybe you're not thinking about who's really important in your (business) life. We spoke to content guru Gerry McGovern about putting the customer first.