Content management & governance

Where can you find the best PDF browser for your magazine?

You have your print magazine. You are ready to distribute it to your employees or customers. But what if they prefer to read the magazine online? Will you need to invest more in an online version?

Read more...

Evaluate your content in 5 steps

If you’ve been doing content marketing, you'll probably want to clearly identify and evaluate its effects. If you do, this blog post is a must-read. Follow these 5 essential steps for a successful and efficient content audit.

Read more...

4 ways to generate leads and qualify them through content

Content marketing is one of the most popular ways of generating leads. A staggering 91% of B2B marketers use content to collect details of potential customers. How do you collect leads? And how do you qualify them?

Read more...

18 questions you should ask yourself when evaluating your content

How can you determine whether or not your content is coming across? Evaluate the impact of your content in the blink of an eye with the 18 concrete questions from our practical checklist.

Read more...

A framework for content governance

The Content Room has published a guide to content governance. You need content governance to make your content strategy work. It is about assigning roles and responsibilities, and defining and documenting work processes.

Read more...

Content expert Gerry McGovern on making the customer king

Having trouble reaching out to customers? Maybe you're not thinking about who's really important in your (business) life. We spoke to content guru Gerry McGovern about putting the customer first.

Read more...