Written by Martine Peleman

Evaluate your content in 5 steps

If you’ve been doing content marketing, you'll probably want to clearly identify and evaluate its effects. If you do, this blog post is a must-read. Follow these 5 essential steps for a successful and efficient content audit.

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4 ways to generate leads and qualify them through content

Content marketing is one of the most popular ways of generating leads. A staggering 91% of B2B marketers use content to collect details of potential customers. How do you collect leads? And how do you qualify them?

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Building and enhancing relationships via content

Today, content and content marketing are hot topics in the world of communication, but Belgian content agency Cypres has been operating in this field for over 30 years. It has experience working with major national and international brands including a.o. bpost, Brussels Airport, Beaulieu, DEME, Lidl, Thalys, Electrabel and Mobistar.

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How and why personas lead to superior content

Where do the people from your target group live? What are their ambitions? What do they like? What is their opinion on certain issues?

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18 questions you should ask yourself when evaluating your content

How can you determine whether or not your content is coming across? Evaluate the impact of your content in the blink of an eye with the 18 concrete questions from our practical checklist.

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Guide to content audits

Are you thinking about subjecting your content to a thorough analysis? The Content Room put together a guide that explains how to bring your content audit to a successful conclusion.

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