Written by Martine Peleman
If you’ve been doing content marketing, you'll probably want to clearly identify and evaluate its effects. If you do, this blog post is a must-read. Follow these 5 essential steps for a successful and efficient content audit.
Today, content and content marketing are hot topics in the world of communication, but Belgian content agency Cypres has been operating in this field for over 30 years. It has experience working with major national and international brands including a.o. bpost, Brussels Airport, Beaulieu, DEME, Lidl, Thalys, Electrabel and Mobistar.
Where do the people from your target group live? What are their ambitions? What do they like? What is their opinion on certain issues?
How can you determine whether or not your content is coming across? Evaluate the impact of your content in the blink of an eye with the 18 concrete questions from our practical checklist.