Written by Hans Hermans
You have your print magazine. You are ready to distribute it to your employees or customers. But what if they prefer to read the magazine online? Will you need to invest more in an online version?
Cypres is a member of Custo, the Belgian association for custom content and content marketing agencies. This year CUSTO moved from ThePress to the ACC, the association of Belgian communication agencies. CUSTO´s blog Content Talk discussed this with Johan Vandepoel, CEO of ACC, and Pieter Vereertbrugghen, CUSTO president and managing partner of Cypres.