Written by Cypres
One-way advertising has had its day. In 2014, brands can no longer rely on this type of marketing to sell their products or find customers for their services. Content marketing is the new buzzword in marketing and communication – and for good reasons. CMA Director Clare Hill explains how you can employ content marketing successfully.
Content marketing is more than just a buzzword: it really is the new marketing for both B2C and B2B. For the past 25 years, Cypres has been keeping track of how content and communicating through content have evolved. That’s what a content agency should do.