Written by Alex Duin

Content expert Gerry McGovern on making the customer king

Having trouble reaching out to customers? Maybe you're not thinking about who's really important in your (business) life. We spoke to content guru Gerry McGovern about putting the customer first.

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Wearable technology – how smartwatches and glasses are the new frontier for content

If you're someone who thinks that technology has intruded too far in our lives, here's some bad news: it’s getting turned up another notch. 'Wearable' technology is all the rage, and soon enough you'll be sporting a computer on your wrist – or even your face. The possibilities for compelling content on these devices are endless – and soon you won't even notice you're wearing them.

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GOV.UK content lead Sarah Richards on turning complexity into simplicity

Together with her team at the Government Digital Service (GDS), Sarah Richards was responsible for the innovative transformation that the British government’s online content went through, resulting in the award-winning GOV.UK website. In this interview, she provides valuable insight into what lessons can be learnt from the project.

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Don’t forget about adaptive content when building a responsive website

A historic paradigm shift happened in 2013: for the first time, more people accessed the web on a mobile device than on a desktop. There’s now, more than ever, a need for responsive websites, and it’s important to focus on content, not just design, when building one.

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From pixels to pages: Why digital initiatives are venturing into print

From Pitchfork and Grantland to ACQTASTE, digital publishers are stepping outside of their comfort zones to storm the print market, producing magazines that extend their screen-based endeavours. How come?

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