Written by Alex Duin
Check out some of the best uses of content marketing out there, and steal their secrets for yourself!
Having trouble reaching out to customers? Maybe you're not thinking about who's really important in your (business) life. We spoke to content guru Gerry McGovern about putting the customer first.
If you're someone who thinks that technology has intruded too far in our lives, here's some bad news: it’s getting turned up another notch. 'Wearable' technology is all the rage, and soon enough you'll be sporting a computer on your wrist – or even your face. The possibilities for compelling content on these devices are endless – and soon you won't even notice you're wearing them.
Together with her team at the Government Digital Service (GDS), Sarah Richards was responsible for the innovative transformation that the British government’s online content went through, resulting in the award-winning GOV.UK website. In this interview, she provides valuable insight into what lessons can be learnt from the project.
A historic paradigm shift happened in 2013: for the first time, more people accessed the web on a mobile device than on a desktop. There’s now, more than ever, a need for responsive websites, and it’s important to focus on content, not just design, when building one.
From Pitchfork and Grantland to ACQTASTE, digital publishers are stepping outside of their comfort zones to storm the print market, producing magazines that extend their screen-based endeavours. How come?