There is no such thing as the ideal length for an email subject line

‘The shorter the better’ would seem to be the ground rule for subject lines. So does this mean there’s a link between the number of characters in the subject line and the open rate in email marketing? Several studies cast doubt on this theory.

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Building and enhancing relationships via content

Today, content and content marketing are hot topics in the world of communication, but Belgian content agency Cypres has been operating in this field for over 30 years. It has experience working with major national and international brands including a.o. bpost, Brussels Airport, Beaulieu, DEME, Lidl, Thalys, Electrabel and Mobistar.

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Five tips on how to write a clear email

Do I have to read all that? What is actually expected from me? By when should I do this? If you have ever had similar thoughts during or after reading an email, something clearly went wrong. Here are five tips on how to write short, clear emails. Your colleagues, customers and suppliers will appreciate them.

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How and why personas lead to superior content

Where do the people from your target group live? What are their ambitions? What do they like? What is their opinion on certain issues?

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The ACC believes in content

Cypres is a member of Custo, the Belgian association for custom content and content marketing agencies. This year CUSTO moved from ThePress to the ACC, the association of Belgian communication agencies. CUSTO´s blog Content Talk discussed this with Johan Vandepoel, CEO of ACC, and Pieter Vereertbrugghen, CUSTO president and managing partner of Cypres.

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Guest speaker Valentina D’Efilippo on the power of infographics

Valentina D’Efilippo is presently giving an interview on visual storytelling in The Content Room. This interview will acquaint you with the multidisciplinary designer and co-author of ‘World History in Infographics’.

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