‘The shorter the better’ would seem to be the ground rule for subject lines. So does this mean there’s a link between the number of characters in the subject line and the open rate in email marketing? Several studies cast doubt on this theory.
Today, content and content marketing are hot topics in the world of communication, but Belgian content agency Cypres has been operating in this field for over 30 years. It has experience working with major national and international brands including a.o. bpost, Brussels Airport, Beaulieu, DEME, Lidl, Thalys, Electrabel and Mobistar.
Do I have to read all that? What is actually expected from me? By when should I do this? If you have ever had similar thoughts during or after reading an email, something clearly went wrong. Here are five tips on how to write short, clear emails. Your colleagues, customers and suppliers will appreciate them.
Where do the people from your target group live? What are their ambitions? What do they like? What is their opinion on certain issues?
Cypres is a member of Custo, the Belgian association for custom content and content marketing agencies. This year CUSTO moved from ThePress to the ACC, the association of Belgian communication agencies. CUSTO´s blog Content Talk discussed this with Johan Vandepoel, CEO of ACC, and Pieter Vereertbrugghen, CUSTO president and managing partner of Cypres.
Valentina D’Efilippo is presently giving an interview on visual storytelling in The Content Room. This interview will acquaint you with the multidisciplinary designer and co-author of ‘World History in Infographics’.