Finding customers who have something positive to say about your company is usually not that difficult. People even do it without being asked on social media. Nevertheless, a good testimonial is more than just a positive response.
Many companies that have embraced content marketing engage in public relations, too. The two activities are still often conducted separately, which is unfortunate as public relations can be very important for content marketers.
This autumn sees publication of the second issue of Sparkle, the magazine that Cypres produces for bpost. ‘Above all, Sparkle has to surprise and inspire,’ says Pascal De Greef, business development mail director at bpost.
Do you ever have the feeling that the content you produce is being under-used during a sale? If you have a sales tool, look at it as a channel and integrate it into your content strategy.
Why use content models when working on a content project? How can they help you optimize your content strategy across various channels? Michael Atherton, UX design instructor at General Assembly in London, tells all.
To ensure a maximum return from your content, you should consider the entire content lifecycle. It’s not just your content strategy and the creative process that matter – where you publish your content and how you evaluate your efforts are also important. To help you with this, we’ve created a guide that clearly shows how to manage and optimise your content lifecycle.