4 types of content audits – which one suits you best?

A content audit sounds like a clever plan, but how does it work? We’ll briefly discuss the purpose of a content audit and then look at 4 audit types to give you an idea of where to start.

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How to find topics that make your content work

Gathering content topics is an indispensable part of your strategy. Which subjects should you use to attract attention and achieve results? That’s the sweet spot you’re aiming for.

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A framework for content governance

The Content Room has published a guide to content governance. You need content governance to make your content strategy work. It is about assigning roles and responsibilities, and defining and documenting work processes.

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What questions do you have about content marketing?

At last an answer to your questions about Content Marketing. At your place of business and free of charge. Thanks to our 'Content Marketing under the spotlight' campaign.

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What’s the best solution for you: Instagram or Pinterest?

Instagram and Pinterest are both well-known, fast-growing social media for visual content, but which one is the right marketing tool for you?

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Content expert Gerry McGovern on making the customer king

Having trouble reaching out to customers? Maybe you're not thinking about who's really important in your (business) life. We spoke to content guru Gerry McGovern about putting the customer first.

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