A content audit sounds like a clever plan, but how does it work? We’ll briefly discuss the purpose of a content audit and then look at 4 audit types to give you an idea of where to start.
Gathering content topics is an indispensable part of your strategy. Which subjects should you use to attract attention and achieve results? That’s the sweet spot you’re aiming for.
The Content Room has published a guide to content governance. You need content governance to make your content strategy work. It is about assigning roles and responsibilities, and defining and documenting work processes.
At last an answer to your questions about Content Marketing. At your place of business and free of charge. Thanks to our 'Content Marketing under the spotlight' campaign.
Instagram and Pinterest are both well-known, fast-growing social media for visual content, but which one is the right marketing tool for you?
Having trouble reaching out to customers? Maybe you're not thinking about who's really important in your (business) life. We spoke to content guru Gerry McGovern about putting the customer first.