18 questions you should ask yourself when evaluating your content

How can you determine whether or not your content is coming across? Evaluate the impact of your content in the blink of an eye with the 18 concrete questions from our practical checklist.

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5 tips for B2B organisations on Twitter

How do you address a professional audience on Twitter? What do you post and who do you follow? Cypres recently broached the subject with communication manager Jan Steurs and he was kind enough to share his top five tips for tweeting B2B companies.

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Guide to content audits

Are you thinking about subjecting your content to a thorough analysis? The Content Room put together a guide that explains how to bring your content audit to a successful conclusion.

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Two preconditions for marketing automation …

What if a robot took care of all your marketing campaigns? Dream, reality or nightmare?

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Become a trusted authority, not a thought leader

Thought leadership is a familiar concept in content marketing. Companies want to use content to build thought leadership as a strong foundation for their relationship with the public at large. In my opinion this is not necessarily a good idea. Instead of thought leadership I usually advocate aspiring after trusted authority because it is a much more client-oriented approach.

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What can the Punch Powertrain Solar Team teach you about content?

The Punch Powertrain Solar Team is a group of students who are building a solar-powered car. Cypres coached the team, helping them to create a brochure. Here’s what we learned.

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